Top 5 Books and Reference Apps Performance in South Africa Q2 2022

During the second quarter of 2022, the top 5 Books and Reference applications in South Africa exhibited intriguing trends in weekly downloads, revenue, and active users. Here, we break down their performance based on data from Sensor Tower.

GoodNovel - Web Novel, Fiction experienced a significant rise in weekly revenue, starting at approximately $9.1K at the end of March and peaking at around $18.4K by the end of June. Weekly downloads fluctuated, with a high of about 7.1K in mid-April and a low of roughly 831 at the end of March. Meanwhile, weekly active users saw an overall increase from 9K to about 14.2K by the end of the quarter.

Audible: Audio Entertainment maintained strong weekly revenue, starting at approximately $18.6K at the end of March and reaching up to $25.5K by the end of June. Weekly downloads remained relatively stable, ranging from 1.2K to 1.6K throughout the quarter. The number of weekly active users hovered around 32K to 33K, showing consistent engagement.

Joyread showed a steady increase in weekly revenue, beginning at $5.7K at the end of March and growing to $7.3K by the end of June. Weekly downloads were more variable, starting at 1K and peaking at 1.8K in early June. Weekly active users demonstrated growth from about 1.9K to 2.2K over the same period.

Webfic - Fantastic Reading saw a decline in both weekly revenue and downloads. Revenue dropped from $8K at the end of March to approximately $4.6K by the end of June. Downloads decreased from 1.6K to just 221 over the same period. Weekly active users also declined from 4.6K to around 2.4K.

Dreame-Read Romance Stories exhibited a positive trend in weekly revenue, starting at $4.8K at the end of March and increasing to $7.9K by the end of June. Weekly downloads varied, peaking at 1.3K in early May and ending at 918 by the end of the quarter. Weekly active users showed slight fluctuations, starting at 26.3K and ending at 26.6K.

These trends illustrate the dynamic nature of the Books and Reference app market in South Africa. For more comprehensive insights, visit Sensor Tower.